The app was also reportedly introducing a service through which brands could be introduced to influence. The biggest Tier 1 cities (Shanghai, Beijing, Guangzhou) account for only 11% of Douyin users. As the app has entered the mainstream we might assume that it is more a part of users’ daily lives – thus perhaps this figure could conceivably have crept upwards since. This was, however, early days for the app. TikTok Users, by Country… With an estimated 120 million users in India, the country was TikTok’s largest foreign market. Around 42% of revenue up until this point – or $1.5 million – came from the US, where the increase in spending measures 144%. A little lower down the chart, we also find TikTok India, in 14th by virtue of its 20.6 million followers. With fears that young people might be spending too long using apps, TikTok contains a digital wellbeing component which warns users when they’ve been using the app for over two hours. By February of 2018, this had dropped to 32% – which still leaves it as the largest age demographic, if not by so generous a margin. Apptopia report that between early August and late October 2018, TikTok sessions rose from 58 million per day to over 70 million. We know that Instagram in firth-place has 1 billion users. This internationalisation may prove a crucial advantage as well as a backup plan if it comes out of this contest badly – or, indeed, it falls foul of Chinese authorities. Kwai, it should be noted, is backed by Tencent. The time spent on TikTok in the US grew 375% year-on-year. The US FTC fined ByteDance $5.7 million for collecting data on users under the age of 13 without first seeking parental consent. accounting for 9% of online time in the world’s most-populous nation as of late 2018. The Economic Times reports that average Indian TikTok users spent an average of 38 minutes daily using the app (vs 44 minutes on Instagram, or 35 minutes on Facebook). These figures are set to rise over 2020. Since launching in 2016, TikTok has surpassed these social network startups in monthly active users, and these guys had a HUGE head start: According to the data website Alexa, TikTok is now the 165th most visited website in the world too. With growth in the Chinese market slowing, this has the potential to severely damage the prospects of one of the three online behemoths. According to Global Web Index TikTok stats (published in August 2019), Chinese Douyin users tend to be a little older than TikTok users from elsewhere. An updated figure does not seem to be publicly available – thus we will have to settle for this for now. Breaking it down by individual city, the most populous cities topped the list, as we’d expect, with Beijing leading Shanghai. While users are supposed to be at least 16, many younger users have been reported. TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous year’s $7.4 billion in 2018. These show us, unequivocally, that 2019 was TikTok’s year. An IPO was touted for some point in 2019. This short video platform will reportedly be known as Cenas (Portuguese for ‘reels’). TikTok came under investigation in the UK, TikTok was banned for around two weeks in India in April 2019, declaring that TikTok and other Chinese apps, TikTok agreed to censor ‘negative’ content, seeking a CEO for the separated-out TikTok operation, TikTok is seeking a new global headquarters, Guess logged a CTR of 16% compared to a 4%, iResearch Consulting Group estimate that around $2 billion in revenue was brought in by these apps over 2018 (RMB 14 billion), 477 million views across hundreds of videos, $7 to $8.4 billion (50-60 billion yuan) generated over the first half of the year, Toutiao could lay claim to 120 million daily active users, Q1 2020 has been rumoured to be the new target, ByteDance itself has strongly denied that this will be the case, saw investors led by SoftBank invest $3 billion, part of the appeal of TikTok to these younger users. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. It seems, however, that ByteDance is on the right side of the authorities at present, with Zhang Yiming featuring on the state-endorsed All China Federation of Industry and Commerce’s top 100 entrepreneurs of the last 40 years list. Indeed, in August 2020 President Donald Trump issued an edict demanding US firms stop doing business with TikTok within 45 days. Only the four apps that make up the Facebook stable, Snapchat, and Microsoft’s Skype feature ahead of it. Other apps that have been banned in India include Clash of Kings, Weibo, Club Factory, and Shein. In a June 2019 analysis, the Wall Street Journal reported that TikTok was the largest advertiser on Snapchat, running an app-install campaign worth $1 billion. Lasso launched in November 2018. TikTok managed to persuade the authorities that it had tightened regulations and the app duly found its way back onto the iOS App Store and Google Play Store. TikTok compilations are common on YouTube however. TikTok first-time downloads, Q2 2016 – Q4 2019. What else would you like to see added to this roundup? TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. The highest non-American is impressively-bequiffed Indian teenager Riyaz Aly, with 27.3 million followers. This is in excess of the 2% of internet users that were using the platform at this stage – though this is the case for all of the apps listed here. Unlike other platforms, however, TikTok does not offer much by way of audience segmentation. This ban was lifted when TikTok agreed to censor ‘negative’ content. It was pushed out globally as TikTok the following year. These are closely followed by new Tier 1 and Tier 3 cities. This would make a selection of TikTok clips available in the iFlix ‘Snacks Library’. It was banned again, however, in June 2020, with political tensions escalating between India and China. Nonetheless, China is still biggest source of TikTok revenue through iOS users alone. As with so many apps, India’s TikTok user base is heavy skewed male, a ratio not too far off being 10:1. Overall, 44% of TikTok’s downloads occurred in 2019, totaling 738 million installs. This came in the wake of a Congressional demand for an investigation into the app, over fears regarding information sharing with the Chinese government. Do you think their growth is sustainable? ByteDance is reported have brought in $2.5 billion of revenue in total over 2017, rising to $7.2-7.9 billion in 2018 (around 50 billion yuan). It did, however, draw level in February 2018 (the end point of this analysis) with the 25-30 bracket. According to this app download data, TikTok was the single most-downloaded non-game app on iOS in 2018, and the fourth-most downloaded on Android (Google Play Store only). In all, 55% of users had uploaded a video, compared to 68% who had watched one in the past-month. More comprehensive recent data than this is relatively hard to come by, so until we get out hands on some, we’ll have a look at some slightly older data from Jiguang (also known as Aurora Mobile) published by digital agency WalktheChat. With 120 million active users, this app – which allows users to make short profile videos for their WhatsApp profile – is one of the most popular in Brazil. In the US, TikTok is undoubtedly a young person’s app. App Ape Lap also published a demographic breakdown of US TikTok users, albeit limited to Android users – which obviously cuts down the sample size a good deal in Apple’s native market. This is TikTok’s first attempt to reach an audience through an over-the-top video player. One in five users was yet to reach to their 20th birthday. Daily active Douyin user numbers increased by 19.4% over this period. TikTok, naturally wanting to stay on side in its second-biggest market, banned the users. So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. In 2019, the time spent on TikTok was estimated to be 68 billion hours. In what activities do TikTok users engage? ByteDance has moved to ringfence TikTok from the rest of its operations in order to protect it from such charges. Among older demographics, we see the opposite trend. They are also confident about their own personal economies, with 41% – 1.33x more than global average – reporting that they were comfortable borrowing money. Back in February 2019, Digiday reported that in-feed TikTok ads were retailing at $10/impression, with a minimum campaign spend of $6,000. Official Number of TikTok Users (Monthly & Daily), Top TikTok Users, Categories & Creator Earnings. Globally, the average time spent on TikTok per day is 52 minutes, with 90% of users accessing it on a daily basis. Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users; It is also to be noted that in all of these countries, the majority of the Tik Tok users are Android users compared to iOS users. This would not be the first time Facebook has attempted to parrot the functionality of another app – it remains to be seen if TikTok can as easily be brushed aside as Snapchat was with Instagram Stories. The benefits you get from TikTok live follower count are that users can see their TikTok live follower count accurately and check the followers drop and get daily analytics. Indian legislators cited fears around child pornography, grooming, and cyberbullying as being behind the ban. On a device or on the web, viewers can watch and discover millions of personalized short videos. As you’ll see, it’s not necessarily the most deeply insightful – though please do have a look if you want to know what the most popular dog, cat, and…erm, duck breeds are on the platform. Previous Team 07 content had featured the usual benign TikTok content, such as lip-syncing and dancing. In favour of the above hypothesis, however, is a general feeling reported among video makers that TikTok could be the video platform of the future. The article also points to the popularity of mini-TV shows on Douyin, with one example clocking up 6 million followers after posting a mere 14 videos. At this stage, we already saw Douyin users relatively spread out over the country. One commentator notes that this is part of the appeal of TikTok to these younger users. This was the greatest level of engagement generated by any such ‘challenge’ on the platform recorded up until this point. Awards were handed out over three categories: Acting, won by HT Channel, talent, won by Yanyan de Jesus, and lifestyle, won by Dao Thi Quynh. Advertisement. In 2019, 323 million TikTok downloads came from India, 43.76% of the 738 million global installs that year. American’s 18 and over will spend 1.43 billion hours on TikTok in March 2020. Vice also reports a culture of users searching for and soliciting sexual images of underage users. TikTok downloads crossed the 1.5 billion threshold in November 2019. On this evidence, TikTok certainly belongs to that category. TikTok will also have ensure that it avoids scandal. Search volume for ‘bubble mask’ during PROYA Douyin campaign. TikTok was downloaded more than Facebook, Messenger, and Instagram in 2019, with WhatsApp being the only app to beat it. TikTok is also blocking users’ ability to download videos created by those 15 or younger. The precise definition of an inactive user is unclear. Nonetheless, China is still biggest source of TikTok revenue through iOS users alone. Despite the fact that third-party Android downloads, which are not included in these figures, are by far the biggest channel for downloads in China, TikTok’s home market still logged around 52 million downloads (7% of the total). We find a preponderance of usage among those with household income in excess of $100,000 bracket (37% of users). Fortnite has, however, shown that apps can thrive on essentially meaningless in-app purchases. We can speak with a bit more clarity on download statistics. Two tourists got into hot water after posting clips of themselves damaging a 6,000 year-old landform in China’s Gansu Province. Despite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the US has been a vital growth area in both revenue and users. Creators who are a part of this earn higher payouts than those not – naturally frustrating many users excluded from it. ByteDance’s collection of apps, including TikTok, has a total of 1 billion monthly active users. This includes making sure to avoid any issues arising around the advanced AI that lies behind much of ByteDance’s success. According to AppTrace, TikTok jumped from 269th to 4th in global app download rank in February 2019. US social media platform usage: marketers vs. general public. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. The first brand to embrace this form of TikTok advertising was retail brand Kroger, who ran a #TransformUrDorm challenge. Clicking on an item here will lead directly to a shopping cart on a brand mini site. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. The latter was chosen as one of Time magazine’s most-influential people on the internet in 2017, and one of Forbes’s top influencers the same year. Initially TikTok did not feature paid advertising. iResearch Consulting Group estimate that around $2 billion in revenue was brought in by these apps over 2018 (RMB 14 billion). TikTok came under investigation in the UK for its handling of its young users’ personal data. TikTok/Douyin parent company ByteDance also owns hugely popular Chinese AI-powered news aggregation platform Toutiao, created by CEO Zhang Yiming at the age of 29 in 2012. Its average session time of 10.85 minutes makes it the most engaging social media app available today. Indeed, even the ailing Snapchat posted a figure of 95%. Q1 2020 has been rumoured to be the new target for a ByteDance IPO on the Hong Kong Stock Exchange. It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). An update on TikTok for Younger Users. The average person in the United States will open the TikTok app 8 times a day. Sounds simple enough, but it’s a wildly popular concept. The title of most-followed TikTok account) now lies with American singer and social media personality Loren Gray, who with 38 million followers (January 2020) outranks TikTok itself (36.5 million followers). Out of 3.5 billion smartphone users, 36.85% use TikTok (19.69%) and Douyin (17.14%). Total TikTok downloads crossed the 1 billion mark in early 2019. There were widespread rumours that the app was to be banned in Pakistan in January 2019. TikTok seems to show a pattern of rising downloads throughout the year. This age group will also see direct messaging restricted and won’t be able to host live streams. The Straits Times reported in May 2019 that Southeast Asian downloads of TikTok numbered 190 million. Out of 3.81 billion social media users, 33.85% use TikTok (18.08%) and Douyin (15.75%). 60% of America’s monthly active users are aged between 16 and 24, according to parent company Bytedance. Country bans and attempted bans It’s interesting to point out that 150 million active daily users are in China, which mostly use the Chinese version of the app, called Douyin. The three, between them, account for over two thirds of Douyin users. TikTok is also blocking users’ ability to download videos created by those 15 or younger. TikTok, the international version, had a release date one year later in September 2017 following the acquisition of a video-sharing startup, Musical.ly. Teenage users, are however, the largest constituency. As of early November 2019, Kwai had the momentum, ranking second in Brazil in terms of Google Play downloads, having held the third spot in late October. The number of tiers varies too – often ending at Tier 3. We should note that this data does not include those under 18 years of age, which is clearly a key TikTok demographic – and certainly may significantly reshape this data. 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